How the World’s Most Famous Spokescow Got Her Start

January 6, 2024

Named one of the Top 10 Advertising Icons of the 20th Century by Ad Age in 2000, Elsie the Cow is one of America’s most recognizable brand mascots. In the 1930s, the dairy industry saw publicized price wars between farmers and dairy processors that caused larger dairies to be portrayed unfavorably. The cartoon Elsie was created by Borden’s advertising agency […]

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